Who I Am

I believe in empowering inspiring creative teams with smoother workflows that will help them work smarter, faster, and with renewed love for what they do.

More than ever teams have to collaborate efficiently. At Adobe, I have the privilege to partner with well known brands and agencies on inspiring and building collaborative workflows. But no matter what size the team or the company, most workflow deficiencies stem from too many toolsets and internal collaboration gaps.

I’m Caitlyn!

I began my career as an interactive designer and still have a passion for all things digital design.

I had the amazing opportunity early on to work alongside a UX leader at a major record label where I learned best practices in accessible design for marketing and e-commerce experiences. A power team of two, we worked to inspire the organization on the importance of user centered experiences.

When partnering with design teams, I noticed we all had various comfort and skill levels with the tools and design processes. Growing up on Adobe tools since my middle school newspaper days in InDesign, I have a passion (rather—obsession) with creative tools especially within the Adobe ecosystem. Design software opened me up to a world of creation and process. I taught myself the best way to utilize the talents of others around me to accomplish something bigger. Even if just a middle school newspaper, aka: 1 page flier with cafeteria and sports updates.

That love for tools and processes landed me my dream job. I help enterprise teams work better with each other and their “toolflows” to solve big issues. I do deep discovery with my clients to understand their process from conception to delivery. In the room of discovery includes designers, developers, engineers, project managers, copy teams, business strategists and more.

My Values

  • Creativity

    Underneath all of the formal strategy, creativity drives all.

  • Opportunity

    I’m driven by intriguing projects and new adventures.

  • Success

    My thorough process is aimed at helping creative teams become better at what they do.

  • Knowledge

    Listening, evaluating, and advising from a place of deep empathy and proficiency.

  • Relationships

    Building and maintaining long-term genuine relationships, learning the deep personality of each company. Community involvement allows you to reach a wider group.

  • Collaboration

    A willingness to learn and change is imperative. I help teams work more efficiently and realize the value of team collaboration.

  • Process

    Arriving at the best solution is a highly personal, customized experience built for each client.

My logo

Each icon in my logo symbolizes a unique value of my brand or goal for the design teams I work with.

LIGHTNING BOLT:
energy and empowerment

 

DIAMOND:
quality and confidence

 

SUN:
inspiration and energy

 

LEAVES:
success, growth, and process

 

STARBURST:
the spark of excitement, inspiration, and creativity

 

Let’s Collaborate

Catch a design chat, livestream, or workshop!